Lure color guide based on water clarity – pick the right one🇬🇧

The single most important factor when choosing lure color is water clarity, not the color of the fish you are targeting. This rule of thumb works everywhere, from Scandinavian forest lakes to clear mountain streams. Clear water (visibility over 2 meters): Use natural, subtle colors. Silver, green pumpkin, brown, and translucent patterns work best because fish can see your lure from a distance and reject anything that looks unnatural. Match the color to whatever baitfish actually live in that water. Stained water (visibility 0.5–2 meters): Switch to brighter colors. Chartreuse, orange, firetiger, and white with chartreuse accents cut through the murk. These colors give enough contrast for fish to spot the lure without it looking completely alien. Murky water (visibility under 0.5 meters): Go dark or go loud. Black, black/blue, and dark purple create a strong silhouette against the lighter surface above. Alternatively, use pure white for maximum contrast. Add a rattle here – the fish are hunting more by lateral line than by sight when the water is really dirty. Quick cheat sheet: "Bright day, bright lure. Dark day, dark lure" is wrong. The correct version is "Clear water, natural colors. Dirty water, loud colors."